2nd World Business Ethics Forum is planned for 11-12th of December 2008 in Hong Kong. The organisers are aiming to give space to exchange of traditional and modern business ethics ideas, as well as pure networking. You can see the program here.
At the same time the U.S. comes across with exciting news from WOMMA:
‘CHICAGO, April 18, 2006 — DuPont’s recent decision to endorse the Word of Mouth Marketing Association’s (WOMMA) Code of Ethics, making it applicable to all marketing employees and vendors, was a major milestone in consumer protection and word of mouth marketing.’
It’s a huge step both for the company, as well as WOMMA in terms of their poritioning in U.S. industry. After releasing Influencer Handbook, ‘”The next step will be a set of guidelines that will help honest companies identify specific practices that must be avoided. This will protect consumers and protect corporate reputations from the damage that results from engaging in unethical stealth marketing practices.” siad Sternovitz.
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